1. I Can Has Cheezburger?

“If you hit a niche and you can build a community, you might not have a $1 million idea, but you might have a $10,000 or a $100,000 idea,” says Nakagawa, who gave up his job as a software developer to play Cheezburger full-time.”

• Launched: January 2007
• Niche: Humor
• Revenue: Estimated $5,600/mth
• Traffic: 15 million pageviews/mth
• Alexa Rank: 4,996

2. Boing Boing

Advertising costs range from $350 to display a small button ad for one week to between $2,000 and $3,000 for the minimum 170,000 impressions on banner ads, all sold exclusively through Federated Media. Frequent posting—the four authors update the site 20 to 40 times each day—drives high traffic to the blog.

• Launched: January, 2000
• Niche: Humor/Cyberculture
• Revenue: Over $1 million a year
• Traffic: 22 million pageviews/mth
• Alexa Rank: 2,180

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