If you want to get high search engine positions for a certain keyword, there are various strategies that you can take. The ultimate test will be to create a site that compels others to link to it. Therefore, although SEO practices are important, you must give importance to making the site attractive for visitors and readers.

These are the most Important Factors for Keyword ranking

1. Choose Good domain name.

• If you want to dominate the rankings for a keyword such as “cycling”. It is helpful to have cycling in the domain name. e.g. cyclinginfo.com, cyclingtips.com
• However, it is not essential; people can still have high rankings for “computers” without having computers in the title. (Googling cycling in the UK gives only 3 results out of top 10 with cycling in domain name)
• The advantage of choosing a domain name “cycling info” is that when you get someone linking to your site, the anchor text will invariably have “cycling info” in it.
• If you wanted to have multiple domains to try and dominate a key search phrase like “mortgage quotes”. I would suggest choosing 50% of domains with mortgages in and 50% of domains without mortgages.

2. In Bound Links

Links from Other Websites to your Site is, in my opinion, the single most important factor. However, it is not the number, but, the quality and variety of links that is important
The importance of Links increases if

• They are from sites on related themes
• If the site is trusted by Google. i.e well established, high PR, lots of links to that site, has been around for a long time.
• The link contains a high % the anchor text of the keyword.
• They are naturally generated over time. - Google will try to spot link manipulation schemes.
• The links are from a variety of sources and different IP addresses.

Don’t bother with:

• Buying links
• Links from Link farms
• Reciprocal links from unrelated sites.
• Links from a page with 100s of links, unless the site is very good.

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