Search Engine Optimization Techniques
Category: seo | 549 views | 5 Comments |
If you want web browsers to visit your site, than focusing on search engine optimization and search engine marketing is a must. No internet marketing plan is complete without ensuring that your site is submitted and included on major directories like Google, Yahoo!, and MSN. The dollars spent on Search Engine Marketing of any type will pay huge dividends.
SEO Process
Keywords are the building blocks of SEO. Although the days of the keyword meta tag being the golden ticket to top rankings are undoubtedly over, keywords themselves are still one of the most important aspects of good SEO. Just their application has changed. It’s not about stuffing a hundred keywords into meta tags or your copy to get rankings. It’s about uncovering the keywords that make the most sense for your business and using them in a way that drives targeted, qualified traffic to your site.
The process of uncovering and selecting the appropriate keywords for your site is called keyword research . Very simply, it involves undertaking an often painstaking investigation to discover what terms people search for, how often, and how many and which other sites appear for those terms. Keyword research is a strategic exercise that enables you to determine which queries your site is most relevant for and for which you can feasibly expect a return, then optimize your site accordingly.
Site Optimization is the process of specifically designing your web pages to rank high in the Search Engines. It may be On-Page or Off-Page Optimization. On-Page optimization includes optimizing Title tags, Meta tags, ALT tags, H1 tags, URL structure, internal link building, keyword density and site maps ,etc. Off-Page Optimization includes Robots.txt file creation, Directory submission, Link Building (one way or two way), Ad words, Blog creations, RSS feeds Submission, Link ranks , etc.
After optimizing your site and web content, submit it to all the search engines like Google, Yahoo!, MSN, Alta Vista, and others. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. Read more…
